Wednesday, January 6, 2010

Moved Over

As part of trying to be consistent in brand and keep my life in some sort of order, I've started a new blog for the CADDi and a separate one for my artwork. This blog has gone to rest. ZZZZZZZZZ.

Hope to hear from you here:
http://beveragecaddi.blogspot.com/
or here:
http://hranilovich.blogspot.com/

Tuesday, November 3, 2009

November Recipe

Take an ordinary brownie, a cup of coffee - or just about anythng else - and top it with this for a festive holiday presentation. Eat it by the spoon and swoon.

Cocoa Bean Coffee Cream
from "Bitter Sweet" by Alice Medrich

1 c heavy cream

2 T cocoa nibs - coarsely chopped into smaller bits

1 T crushed coffee beans (regular, not dark-roast)

sugar to taste


Bring cream, nibs, and coffee beansto a biol in a small saucepan.

Remove from heat. Cover and let stand 20 minutes.


Strain the cream into a bowl, pressing on the solids to extract the liquid.

Discard solids. Chill the cream for at least 6 hours.


Whip, adding sugar to taste as it thickens.�

Thursday, October 29, 2009

Beverage CADDi Facebook


It's working. in three days there are 129 fans on the new CADDi page.

I went to see the site of one new fan and found this amazing resource for Michigan entrepreneurs. What a cool side-benefit of this whole process!

The photo upload trouble took some research. I'd saved all photos at the same dpi and height, but apparently the height/width ratio cannot be more extreme than 1 to 3. Many of my photos were too tall relative the the width. NEVER had that be an issue before. Once I had that down, the process got easier to post photos, though working with albums continues to be difficult.

The BEST news was that someone posted a Shoulda Had a CADDi moment. It's this first recognition of need that will help people understand the point of having and using the CADDi. It's not just another collar - it's a tool to get a beverage from point A to point B.

It's nice to feel the life in this Facebook page. Now I have to think of reasons for people to be glad they bothered to become fans. I'm thinking that will evolve on its own...hoping so. Sure appreciate the support no matter what!

Monday, October 26, 2009

Facebook Follies - the CADDi PAGE

About a year ago I set up a Facebook presence for the CADDi. Then, after a month or two, I could no long access it. I have a group for the CADDi on my personal page, but really wanted to keep this all separate from the rest of my life.

My interns told me the CADDI definitely needs a Facebook presence.
So, I dug into the depths of available e-mails and managed to set up a page for the CADDI. Facebook was being VERY stubborn about uploading photos, so it took hours.

Then someone informed me that there are pages and there are PAGES on Facebook and if I used the personal type for a business they could pull it from the web (explaining the mystery disappearance of the first one). Who knew? Apparently lots of people, just not me.

SO - yesterday I set it up AGAIN, and asked a bunch of people to join AGAIN (people are SO forgiving!). I'm pretty excited and hope it can become a fun page. Check it out. Still struggling to upload images, but I'm determined!

In a week or so, this should the THE page for the CADDi.

Wednesday, October 21, 2009

Discount codes uncoded


I finally know how to create a discount code/coupon code/voucher, so that I can offer CADDi specials.

The first is for MSU. I'm told CADDis are perfect for tailgating and that's where my interns are and we're going to do a little MSU awareness campaign. I was hoping to offer a buy-two-get-one-free deal, but the code doesn't work that way. $1 off it is...just use the code MSU.

In retrospect I wish I'd used another code, so I could send it to other schools, but that'll be later. For now we'll track this and see how it goes.

Saturday, October 3, 2009

Empty Vessel

Life is changing in myriad and subtle, but exciting ways. The news, the economy, less work...I'd let things get me down and was feeling like I'd lost all direction.

I met with some friends to discuss how to make this whole self-employment work for us as people - to keep the joy and follow the right path to a good life. One of these people gave be a bracelet which says: Positive thoughts lead to positive actions. Then and there - I simply decided to stop feeling bad. The end.

It worked. I jumped into my usual activities, but with renewed energy and resolve. I read a business book which, along with other small signs I hadn't been reading, made it clear that I need a team to accomplish what I'd like.

Three days later I attended the MSU intern fair, hoping to find someone who would be willing to take on an unpaid internship working with a self-employed person with no real plan. I wasn't looking for anyone to do anything in particular. I WAS looking for the right PERSON - the one who looked me in the eye in just the right way.

Nearing the end of the day, three women stepped up to my table and set their resumés before me. The sun seemed to rise from behind them and the air felt clean and exciting. I said that there was no way I could choose among them, that I would want to work with them all and they said, "ok". Then a fourth woman came, who knew them and promptly joined the group.

My team. Four charming and bright women, with all that bright connotes. Graduate students in marketing, advertising and retail. We have now met a few times. They've survived my dog peeing at their arrival. They've already offered some great ideas. I'm thrilled to see where this might lead and to have the freshness of outlook they provide.

With the upcoming PR CADDi blitz, we can follow up and follow through with any coverage we might get.

The team name, Empty Vessel, comes from the Tao te Ching...the universe is an empty vessel from which all things come.

Friday, October 2, 2009

October Recipe. Coffee Sauce for Ice Cream

This is one of my all-time favorites.